Audiences and targeting are the foundation of a successful PPC campaign, and Google Analytics 4 (GA4) makes it easier than ever to segment your users effectively. Before diving in, ensure that ...

including strategies to optimize your use of Google Analytics 4 (GA4), which replaced Universal Analytics in mid-2024. and the forced migration to Google Analytics 4, starting July 1, 2023 ...

integrating a powerful analytics tool like Google Analytics 4 (GA4) with artificial intelligence (AI) can feel daunting . Whether you’re a seasoned developer or just starting out, this guide by ...

Google releases updated guidance on merging GA4 and Search Console data via Looker Studio to enhance SEO insights.