But its limitations have become evident, especially in the past two or three years. Enter Google Analytics 4, the much-anticipated update within the Google Analytics product, announced in October 2020 ...

Google Analytics 4 now allows copying custom detail reports and explorations across properties, streamlining configuration management and freeing up more time for data analysis. Why we care.

Audiences and targeting are the foundation of a successful PPC campaign, and Google Analytics 4 (GA4) makes it easier than ever to segment your users effectively. Before diving in, ensure that ...

including strategies to optimize your use of Google Analytics 4 (GA4), which replaced Universal Analytics in mid-2024. and the forced migration to Google Analytics 4, starting July 1, 2023 ...

Google Analytics now enables admins and editors to customize report collections, streamline navigation, and enhance reporting efficiency.

Google releases updated guidance on merging GA4 and Search Console data via Looker Studio to enhance SEO insights.