Google Analytics is rolling out enhanced data completeness, Updated data presentation, and proactive issue detection.

Google Analytics 4 (GA4) has been more than a migration; it is forever changing how both in-house and agency digital marketers use their analytics data to inform their campaigns and strategies.

The insurer learned that Google Analytics shared member data with its advertising service from April 2021 through January ...

Blue Shield gave this info to Google via its visitor analysis tool, and the web giant may have used that data to target ...

Blue Shield of California wrote on its website that it has begun notifying certain members of a potential data breach that ...

Blue Shield of California says a website misconfiguration exposed the health information of its members to Google.

Blue Shield of California shared members' private health information with Google for nearly three years, the insurance giant ...

Blue Shield of California disclosed it suffered a data breach after exposing protected health information of 4.7 million ...