Last December, Google Analytics announced an alternative tracking setup by using a "parallel rail" to execute JavaScript, meaning analytics wouldn't slow ...

Google Analytics tracking codes are connected to the specific Analytics account under which they are stored. This poses a problem if you plan on transferring the statistics to a new Analytics ...

How to Track an Existing Google Analytics Code. If your business relies on a strong Web presence, you need to pay close attention to visitor statistics to improve performance and more accurately ...

Google Analytics (GA4) events tracking can be challenging to set up compared to UA – we've got you covered with this comprehensive guide.

Is Your Google Analytics Code Up to Date? Redesigned your site in the past few years? Making sure your Google Analytics code is modern will ensure your page load speed isn’t impacted and you can use ...

Why you shouldn’t forget to update your Universal Analytics tracking codes With Google announcing that it will be retiring its classic Analytics, if your sites and apps are still using old and ...

Once you have event tracking setup within the code on your site, the data will automatically start pulling into the “Events” section of your Google Analytics dashboard.

While tracking WordPress pageviews in Google Analytics is pretty easy to accomplish, another interesting metric for many websites is to track author statistics. Namely, how many pageviews is each ...

This article describes Google Analytics and how to use it to understand better how your business website is performing.

Google Analytics can do so much for a business that every business owner should make a point of at least looking at it.