Adobe said brands can leverage audiences already built within Adobe Real-Time CDP, or other preferred platforms and cloud storage partners, without exposing proprietary customer information or data.

The Adobe CDP integrates with other ad tech companies and identity services so that audiences built by advertisers using the CDP can be activated elsewhere. But this is the first occasion where email ...

Veeam is to add continuous data protection (CDP), Google Cloud Platform as a backup target and instant recovery for databases and NAS storage. These additions are all set for version 11 of its ...

Adobe Inc. is updating its Adobe Real-Time Customer Data Platform offering with new capabilities that it says will help customers overcome plans by Google LLC to block third-party cookies.The comp ...

Adobe adds digital governance to its customer data platform (CDP). Genesys unveils multi-cloud architecture, SurveyMonkey launches partner program and more.

Adobe Real-Time CDP, part of Adobe Experience Cloud, now delivers real-time data with more than 24 trillion audience segment evaluations and over one petabyte of data processed on average per day ...

If you’re a marketing cloud, you’ve suddenly got customer data platform fever. On Monday, Adobe rolled out the beta version of its CDP, housed within the Adobe Experience Platform. Perhaps not so ...