Google releases updated guidance on merging GA4 and Search Console data via Looker Studio to enhance SEO insights.

Google AI Overviews are contributing to the organic decline. But paid ad CTRs are down with or without AI Overviews shown.

So far, 2025 has already been littered with posts questioning the value of investing in SEO in the new world of AI, where ...

Retro Dodo was crushed by Google's 2023 helpful content update. Now he's taking on Google as a consultant for Kagi, a paid ...

Google added a new developer document and video explanation on how to use Google Analytics data and Google Search Console data together. One of the biggest confusions I see is when people try to ...