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Google, AI and search

But first, we're entering AI Mode. If this was forwarded to you, sign up here. Google Search is getting an AI-powered makeover. The search engine will be more conversational and eventually include an AI assistant as it looks to fend off competition from high-profile startups like OpenAI and Anthropic.

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Google’s new AI Mode makes search more powerful — and confusing

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What is AI Mode, Google's new artificial intelligence search technology?

Ads Pressured To Evolve As AI Changes Google Search

As Google races to lead in artificial intelligence, it faces the challenge of making sure the technology doesn't slow its profit-pumping advertising engine.

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Google pretends to be in on the joke, but its focus on AI Mode search is serious

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Personal context is Google’s big advantage in AI

Bloomberg L.P.3d

Google Gave Sites Little Choice in Using Data for AI Search

While using web site data to build a Google Search topped with artificial intelligence-generated answers, an Alphabet Inc. executive acknowledged in an internal document that there was an ...

MacRumors22d

Google CEO Says Antitrust Remedies Would Cripple Google Search

Google and the United States Justice Department are back in court to fight over the remedies that will be implemented to address Google's search monopoly, and Google CEO Sundar Pichai today took ...