Gucci's new experience teams a set of virtual spaces with a set of digital branded items in an effort to immerse Roblox users inside a world that feels unique to the Gucci brand and Roblox platform.

Gucci Town was launched in May 2022 and has served as a place for branded events, including a takeover by Miley Cyrus, who is also the Gucci Flora Gorgeous Jasmine campaign spokesperson. Vans has been ...

A Gucci bag has sold on the Roblox marketplace for more than the price of the bag’s real world equivalent.. READ MORE: ‘El Paso, Elsewhere’ is ‘Max Payne’ with break-up trauma – and it ...

Inside Roblox‘s virtual world, a digital-only Gucci bag sold for more money than the bag’s value in the real world.. Available for only one hour on May 17 as part of the Italian House’s ...

Gucci has opened a persistent digital space on Roblox, per a press release shared with sister publication Marketing Dive. Previously, the luxury brand opened the Gucci Garden in Roblox in May 2021.

While the Gucci Garden space on Roblox was open for two weeks last month, the platform's 42 million users could spend from $1.20 to $9 on collectible and limited-edition Gucci accessories.

As the face of Gucci’s Flora Gorgeous Jasmine fragrance, Cyrus’s avatar can now be found in ‘Gucci Town,’ the brand’s branded parcel of virtual real estate on Roblox.

Gucci’s new experience teams a set of virtual spaces with a set of digital branded items in an effort to immerse Roblox users inside a world that feels unique to the Gucci brand and Roblox ...

MILAN — Anyone whose virtual alter ego is wandering around the Roblox online game platform these days might run into other avatars sporting Gucci handbags, sunglasses or hats. The digital-only ...

Gucci's new experience teams a set of virtual spaces with a set of digital branded items in an effort to immerse Roblox users inside a world that feels unique to the Gucci brand and Roblox platform.