Non-alcoholic beer is projected to overtake ale as the second-largest beer category worldwide this year, according to IWSR.

This isn’t Guinness’s first foray into the NoLo market. Back in the 1980s, the drinks giant dipped its toe into the sobriety pool with Kaliber, a non-alcoholic beer so uninspiring it failed to ...

In another success story for its owner Diageo, Guinness 0.0 doubled its net sales in Europe in the year ended 30 June 2024. This is partly due to the rapid growth of the non-alcoholic beer segment, ...

This light blonde ale, brewed in partnership with Patagonia Provisions, is the first certified organic non-alcoholic craft beer in the US. Smooth. Creamy. Luscious. This is real-deal Guinness — sans ...

They say Guinness tastes different in Ireland, and, having gone to Dublin more than a decade ago, I can add some context. The beer is the ... me skeptical that the non-alcoholic version, Guinness ...

Non-alcoholic beer sales have increased dramatically worldwide ... And Diageo, which is spending €30 million boosting production of Guinness 0.0 at St James’s Gate Brewery in a move that ...

Guinness 0.0%, the brand’s alcohol-free stout, will also become the Premier League’s official non-alcoholic beer. The tie-up would see Guinness use its “distinctive marketing, creative advertising, ...

Non-alcoholic Guinness could one day outsell the real thing ... The trend [for non-alcoholic beer] is accelerating more than we thought. 'It is probably slightly more pronounced within the younger ...

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The brand also becomes the Premier League’s responsible drinking partner, with Guinness 0.0 being named the official non-alcoholic beer of the league. “I’m particularly excited for the brand to build ...