The halo effect is a cognitive bias that occurs when an initial positive judgment about a person unconsciously colors the perception of the individual as a whole. When forming a first impression ...

Yet, when it came to intelligence, the usual halo effect appeared to weaken for highly beautified faces, suggesting a limit to how much attractiveness can shape certain judgments. The researchers ...

Citations: Chernev, Alexander, Sean Blair. 2020. When Sustainability Is Not a Liability: The Halo Effect of Marketplace Morality. Journal of Consumer Psychology.

The halo effect is a cognitive bias that occurs when an initial positive judgment about a person unconsciously colors the perception of the individual as a whole. When forming a first impression ...