Most birthday wishes don’t make people feel seen. But a small shift can turn them into something meaningful and memorable.

Happy Birthday! Today is Renri, the seventh day of the Lunar New Year. Renri literally translates into “People’s Day”. Back in the Han dynasty (206BC-220AD), scholar Dongfang Shuo ...

And, suddenly, the autopilot chorus begins: “Happy birthday!” Maybe an emoji if we’re feeling generous. It’s well-meaning. But let’s be honest—it’s forgettable. Every day ...