One of the world’s foremost policy thinkers and the Kennedy School’s former dean, Nye says one of America’s most important ...

President Donald Trump has never been a fan of soft power. He much prefers the hard stuff: tough diplomacy, throwing around the weight of American might. In keeping with this ethos, Trump has made ...

Soft power is the ability of nations, in this case the U.S., to use its appeal – and others’ affinity and often friendship ...

Hard power bespeaks intimidation, destruction and subjugation; soft power bespeaks cooperation, assistance and development. The decision of President ...

Voice of America was a powerful soft power tool for decades. Trump’s rejection of soft power could also allow China, in ...

I have been researching, writing and reimagining soft power as a core leadership skill for our new realities. I sat down with ...

It mirrors the nation's rising comprehensive strength while offering a textbook case of hard power nurturing soft power. For China, soft power acts as a global image reflecting both developmental ...

Trump’s US prefers hard power over Americana’s cool culture. But soft power delivers bigger bang for the buck. Low income India ranks relatively high ...

This agreement between three mayors is an excellent example of soft power in action – coming together around a shared agenda to shine a spotlight on something. If and when mayors are able to wield ...

Because this attraction — soft power — is rarely sufficient by itself, leaders can find hard power more tempting. But in the longer term, soft power often prevails. The Roman empire rested not ...