Marketers must serve as AI’s conscience—defining strategy, validating tone, ensuring equity and preserving the integrity of ...

Any successful healthcare marketing project begins with a solid marketing plan. Marketing plans show an understanding of how current healthcare issues affect providers, patients and their families.

Here are three changes impacting healthcare marketing that you can leverage to offer value-based care. 1. Telehealth growth: The telehealth industry has grown steadily over the past decade.

Health Care Marketing Is About to Get Disrupted Digital marketing is taking the industry by storm. EXPERT OPINION BY JONATHAN LACOSTE , CO-FOUNDER AND PRESIDENT, JEBBIT @ LACOSTEJONATHAN ...

The old ideas about marketing that are common in healthcare are no longer sufficient. Making the transition to decision making based on quantifiable results-driven data is a process, but any ...

Marketing healthcare services and products presents unique challenges compared to other consumer goods and services, because it deals with health behaviors as opposed to just purchasing behaviors. H.

Campaign: The 4 Parts of Medicare Client: UPMC Health Plan UPMC Health Plan wanted to educate consumers about Medicare enrollment for 2020. The campaign took a common FAQ and transferred in to a ...

Targeted health care marketing can be fraught because some patient data is protected by HIPAA laws. And HIPAA violations – in addition to scrutiny and censure from the Federal Trade Commission and ...

Key to the OIG's favorable determination in Advisory Opinion 23-15 was that none of the vendor's services (or its affiliates' services) were actually reimbursable by federal health care programs.