Non-alcoholic beer is projected to overtake ale as the second-largest beer category worldwide this year, according to IWSR.

Heineken is betting ... try to moderate their alcohol intake. For its chief executive officer, selling booze-free drinks and traditional beer isn’t a zero-sum game.

The Olympics is part of a trend of zero-alcohol beers being promoted via sport, including Heineken 0.0 with Formula 1 and Diageo Plc’s Guinness 0.0 at the Six Nations rugby tournament.

LONDON, July 9 (Reuters Breakingviews) - Big brewers are talking a good game on zero-alcohol beer. Carlsberg, opens new tab (CARLb.CO), opens new tab, Heineken (HEIN.AS), opens new tab ...

who is departing to pursue external opportunities in the U.S. Cahill has acted as Heineken USA’s marketing chief since 2018, navigating the brand through the pandemic and growth of emergent categories ...

But the zero and low alcohol beverage sector is one that has "boomed" in popularity across the UK in 2024 and according to global drinks data company IWSR, is a market that could be worth up to £800m ...

Normalising drinking alcohol-free beer is something Heineken wants ... into pubs and can give them a suitable choice and we have menus with all zero percent beers, not just Heineken 0.0. You have to ...

Beyond Heineken 0.0 ... In 2024, it saw 6% volume growth of its alcohol-free beers. Carlsberg recently launched Somersby Zero, what it calls the first alcohol-free cider on the market containing ...

Michelob Ultra Zero — an alcohol-free beer that boasts only 29 calories ... Olympic shot put gold medalist Ryan Crouser. In 2023, Heineken 0.0 made history when it aired a commercial during ...

Zero and low-alcohol beers have become a booming industry ... Pippa Middleton eats keeps her slim and stops cravings Heineken 0.0 Initially, it's fizzy and refreshing. But much like its alcoholic ...

Heineken has said its draught zero-alcohol beer will be available in 3,000 Irish venues by the end of the year, extending its leading position in the Republic’s non-alcoholic drinks market.

Roxanne Hart, a lawyer at Hart & Co Lawyers offered her advice on the matter after a business took issue with its workers drinking non-alcoholic beers, which resembled popular alcoholic beverages ...