High Tide Traditions is a third-party entity designed to establish business opportunities and brand awareness to benefit student-athletes. The model is not unique to Alabama, but the collective ...

TUSCALOOSA, Ala. — Alabama Athletics is set to announce its partnership High Tide Traditions, a venture dedicated to assisting Crimson Tide athletes in maximizing their brands and capitalizing ...

Four months later, High Tide Traditions has created a way for fans to get involved. From an HTT press release: “Fans can join High Tide Traditions for as low as $9.99 a month and score quality ...