When it comes to raising awareness about preserving the planet or not leaving a child behind or selling a product or making a movie, nothing gets more eyeballs in India than a splatter of Hinglish.

Soon, we see her reading English books, dressed like any of her British or American ... “C-A-T Cat,” the song with which Kishore woos Asha, became one of the first prominent Hinglish hits. It happens ...

Hinglish goes back centuries, says Karthik Venkatesh, executive editor at Penguin Random House India. “And it’s all around us too. So many of us speak it every day without even realising it ...