Conversion rate is a powerful yet under-utilized marketing metric. Here are four ways that your marketing team should be using it to better understand and optimize list growth, prospect and ...

An example in calculating conversion rate for my site (a marketing agency providing services to clients) with the inputs and calculation: August 2022 website visits: 1,122.

The digital landscape is filled with data, and understanding how to analyze that data is key for any online entity looking to ...

Additional metrics, such as conversion rate, clickthrough rate (CTR), and overall engagement, allow you to find even more valuable insights and build a truly effective email marketing strategy. Here ...

Conversion rate optimization is a systematic way to convert prospects. When marketers talk about CRO, they’re generally focusing on the rate at which a website visitor becomes a lead, sales ...

How is conversion rate calculated? To maximize your ROI, it’s important not to conflate the number of conversions and the conversion rate. It’s also crucial to realize that a marketing ...

To calculate the conversion rate, divide the number of completed actions by the total number of visitors, then multiply by 100. Tools like Google Analytics and website analytics platforms can help ...

More emails are being optimised for mobile – but not yet all. Mobile email conversion rates jumped 70 per cent over the past year as marketers adjusted their strategies to better cater to customers ...

The average conversion rate from email for e-commerce websites dropped in the second quarter of 2013, falling to 3.34%, from 3.56% in 2Q12, according to a recent report from Monetate. Referral traffic ...

Session Key Event Rate. The “Session Key Event Rate” metric measures the percentage of sessions that resulted in a key event conversion. It’s calculated by dividing the number of key events ...