Considerations for building a CRM strategy, plus tips for reframing your engagement methods to improve results.

A CRM can give your company a strategic advantage – if, and only if, you tightly conceive and execute your CRM strategy. It’s not easy, but here’s how.

I believe that understanding the significance of CRM software as well as the best practices for integrating, adopting and implementing this tool has become paramount.

As the financial climate is becoming more competitive and has become fast paced, investment companies are in need of smart ...

While CRM may have a reputation as a traditional marketing tool, Christiana Care’s strategy has transformed it into an innovative means to create consumer engagement journeys, Ms. Fennell said.

CRM has traditionally been thought of as a tool, a piece of software, or even a glorified Rolodex. But if you look at how marketing technology has ...

How businesses can create a successful CRM strategy A well executed CRM program is your cheatsheet to understanding your customer base better, making better business decisions and reaching to your ...

Discover what CRM reports are, their benefits, key features, and how they help businesses analyze customer data, sales, and performance efficiently.

That’s why B2B needs to create effective CRM strategies to improve sales and customer services. An effective CRM strategy directs the what, who, how, where, and why of organizations’ relations ...

That’s why I came up with an effective lead nurturing plan that can serve as a template for businesses looking to create comprehensive nurturing strategies tailored to their own needs.