Using an integrated marketing plan is an efficient way to ensure you ... To maximize the value of your marketing efforts, it’s a good idea to make sure that every channel is working together ...

This article examines how to combine your SEO strategy with your content marketing efforts to create an integrated SEO plan. Content marketing is defined here on Search Engine Land by Julia McCoy ...

What steps are involved in creating a highly effective marketing plan for a startup business ... Where do they hangout? Then make sure you have conducted some thorough competitive analysis.

An integrated marketing communication plan uses the same thematic message ... Once you determine who your customer is, you'll want to create a unique identity for your brand or company.

It documents the business-critical measurements needed to track the results of a marketing plan and the high-level technical requirements that make it possible. It doesn’t set benchmarks or goals.

Plan for this event. Use direct mail to test all of the response channels.? Make sure you understand your cost per response by channel. Determine which media channels and vehicles are generating ...

Step 5: Ensure that your messaging is integrated. Make sure each element of your marketing campaign “is set up to drive traffic to your ultimate target, whether your target is a website (for ...

Answer: Before you spend your hard-earned bucks, we suggest that you take a look at the primer we offer on building a marketing plan (which includes simple steps for integrated marketing ...

In his presentation, "How to Supercharge Your Brand with Integrated Marketing," Fromm will teach brand leaders how to create integrated marketing programs to inspire their employees and consumers, who ...