Google Analytics 4 (GA4) has been more than a migration; it is forever changing how both in-house and agency digital marketers use their analytics data to inform their campaigns and strategies.

Despite its widespread use, Google Analytics can trigger anxiety in many marketers. Once you log in, it's not hard to feel overwhelmed by—or unsure about how to best use—this powerful program. But ...

Google Analytics is a free web analytics tool that generates detailed statistics on a website. All content released from CORE to www.army.mil is automatically connected to Google Analytics ...

A week or so ago, Google Analytics made some updates to how it handles campaign data quality and attribution reporting. Many ...

Google Analytics adds new data quality features to help track campaigns and overcome privacy limitations. Google Analytics ...

Stay up to date with the latest news, tips, and insights about Google Analytics on Search Engine Land, including strategies to optimize your use of Google Analytics 4 (GA4), which replaced ...

Google Analytics Workshop: 5 Crucial Customizations To Boost Your E-Commerce Sales If you're not using Google Analytics to its full potential to manage your online business, you might be missing ...