This detailed guide will help you navigate the thorny path to writing a brilliant case study. 1. Choose Your Topic. Look for the most relevant examples that will appeal to your target market.

How to Write an Effective SEO Case Study that Converts: 8 Killer Tips to Seal the Deal . A case study is a simple document that can become your best performing sales tool. Want to showcase your skills ...

A good case study creates serious value for your brand by showing your prospects real-world examples of the benefits your business can bring them. That translates to more leads, more conversions, and ...

When done right, case studies could win over new customers who are already in the purchase funnel. It's time to take a different approach to writing case studies so that they're read and shared—and ...

How to Write an Advertising Case Study. ... Case studies are useful on your website, in print, in your advertising kit and when sales staff meets with a company to sell them spots.

As a reminder, a case study is a story of the customer's journey, and for a journey to exist, there have to be some obstacles to overcome. Here are some initial challenges many of our marketing ...

2. Include A Video Testimonial That Names Your Subject. Case studies that come with a video testimonial, including the name and title of the person you worked with, will have more credibility.