What does the city you live in say about you? A lot, if the rampant #I’mSo[city] meme is to be believed. There was plenty of local crossover, too. Brooklyn Facebook user Christopher Graves got ...

If you've been on Facebook or Twitter lately, you've probably noticed the "I'm So" meme reaching Jersey City, with many remembering childhood memories, old buildings and why they love Chilltown.

Internet meme stars transition to real life, showcasing the impact of viral fame on personal branding. Business Insider Subscribe Newsletters ...