How a Five-Letter Word Built a 104-Year-Old Company THINK—printed on signs, deskplates, business cards and notepads—was the seed from which the rest of IBM’s culture would grow ...

Thomas J. Watson, Sr., founder of IBM, began using the slogan in 1911 when he was working for the National Cash Register Company (NCR). THINK signs were common at IBM, and annual conferences have ...

Frederick L. Fuller recounts in his 1938 memoir, My Half Century as an Inventor, how Watson, later CEO of IBM, ordered in the winter of 1911 that signs with just one word–THINK–be put all over ...

SAN FRANCISCO (MarketWatch) — IBM, early in the 20th century, told us to “Think.” Then Apple came along and said it was time to “Think Different.” Now that the two technology titans are ...

Thomas J. Watson started the “Think” slogan in 1911 while still at National Cash Register. He brought the slogan with him to IBM, and it became a trademark in 1914. He also stated, “The trouble with ...

IBM Think. The Think slogan goes back to Thomas Watson, Sr. In 1915, as a sales manager for NCR, he developed the saying after becoming frustrated that no one on his executive team seemed to have ...

During IBM’s Think 2021 event, the company discussed how hybrid cloud operations and artificial intelligence (AI) are essential to its strategy and the digital transformation of its customers.