A tectonic shift in the format of the BIG3 will bring the three-on-three basketball circuit founded by Ice Cube to Los Angeles this summer, giving the city a new pro team to root for. Young often ...

After a 4-1 World Series win over the New York Yankees, the Dodgers had one of the most fruitful offseasons in MLB, adding ...

Ice Cube watches from the front row during a Big 3 playoff basketball game between Power and Tri State on Friday, August 17, 2018 at American Airlines Center in Dallas. Power won 51-49.( ...

Founded by hip-hop musician and actor Ice Cube and entertainment executive Jeff Kwatinetz in 2017, the league previously operated under a touring model with league-owned teams playing in various ...

Ice Cube’s innovative basketball league is crossing international waters in a major move to expand its global influence. The legendary rapper-turned-entrepreneur has announced the BIG3’s first ...

Then came the main event: Ice Cube. The West Coast hip-hop legend -- whose music is a staple feature of the Dodger Stadium playlist -- appeared in a pre-recorded video driving a tricked-out ...

Solana-backed NFT project DeGods DAO purchased a professional basketball team in the Ice Cube’s Big3 League for $625,000 on April 28. DeGods DAO bought 25 ‘fire-tier’ NFTs and gained a stake ...