16 Takeaways Brands Can Glean From Nike’s Return To Brand Building
Nike's recent strategic pivot back to brand building sends brands an important signal about the limitations of relying too ...
Forbes1y
Belonging To The Brand: How Community Is Reshaping The Marketing Landscape
According to bestselling author and marketing ... how powerful the ideas and information you learn from listening are, they won’t mean anything unless you take action. 3. Brand Loyalty: Loyalty ...
Harvard Business School7y
Long Term Impact of Promotion and Advertising on Consumer Brand Choice
Mela, Carl, Sunil Gupta, and Donald R. Lehmann. "Long Term Impact of Promotion and Advertising on Consumer Brand Choice." Journal of Marketing Research (JMR) 34, no. 2 (May 1997): 248–261. (Winner of ...
Sports Illustrated12d
Through Jordan Brand Partnership, Could Lakers' Doncic Do Cross Promotion With UCLA?
the brand could put out footwear that signifies a unified push to represent Los Angeles. Here's some hypotheticals of what this promotion could look like: Doncic currently has a shoe titled Jordan ...