As marketing gains more and more importance, there's a pressure to stay ahead ... How do we fix the traditional vs. digital marketing mindset gap? The responsibility to ensure that fundamental ...

B2B businesses often lack self-awareness about their brand image, which is why a marketing mindset is critical to digital transformation. Marketers have deep knowledge of their customers' motivations ...

Neeley, Tsedal, and Paul Leonardi. "Developing a Digital Mindset: How to Lead Your Organization into the Age of Data, Algorithms, and AI." S22032. Harvard Business Review 100, no. 3 (May–June 2022): ...

"That's important for us to keep that same mindset throughout because there's going to be pressure put on us if we don't get ...