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So win: Why branding women in sports matters more than ever
Nike's return to the Super Bowl advertising stage after a 27-year hiatus was nothing short of monumental. Its 60-second spot, titled "So Win," aired during Super Bowl LIX and featured an ensemble of ...
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Whalar Group Is Expanding Into Sports to Help Athletes Brand Themselves
Creator management company Whalar Group is launching Sixteenth Sports, a new talent division aimed at helping athletes become ...