e.l.f. Beauty, Inc. is a holding company, which engages in the provision of inclusive, accessible ... Its brands include elf, elf skin, WELL People and KEYS soulcare. The company was founded ...

Mascara is the largest category in Cosmetics. To build authority and credibility in the UK Mascara space. e.l.f. launched a new mascara product 'Lash n Roll'. e.l.f.'s goal is to increase its UK ...