Rebecca, an advertising expert, nails down some universal truths: Your website should be intentional, informative, and easy to navigate; you have to know where you advertising audience is spending its ...

Walmart's recent strategic acquisition of Vizio, a popular low-cost television manufacturer, marks a significant pivot in the retail behemoth's business strategy. At first glance, this move might ...

Your marketing strategy should assess and consider your personal brand. If you have a strong brand, you can spend more time building on it. If you have reputation problems, however, you need to ...

BOSTON--(BUSINESS WIRE)--Strategy Analytics forecasts that global consumer and advertising spend on TV and video will grow from $490B in 2017 to $559B in 2022, an increase of $69B.

However, as AI becomes increasingly intertwined with marketing strategies, the question of ethics becomes more pressing. Can AI be genuinely ethical when used in marketing, ...

Netflix's Advertising Strategy Promises Big, with 40M Ad-Supported Viewers and Unique Ad Integration Plans, Analysts Says After Event. by Anusuya Lahiri Benzinga Editor. Follow.