Stop marketing in silos! Melissa Wildstein reveals the power of truly integrated strategies that drive global revenue. Learn ...

The Coke Zero Enjoy Everything campaign is titled ?It?s Not Your Fault.? The beverage giant is debuting the integrated marketing initiative during the NCAA championships. ?Coke Zero has experienced ...

Believing in integrated mobile marketing campaigns. Executives from these companies and mobile applications specialist Polar Mobile were at hand yesterday at Marketing magazine's halfday "Mobile ...

Merry Baskin advises on how to plan and implement effective integrated marketing campaigns. Our industry's raison d'etre is communication, yet laxity about the definitions of the professional ...

In that position she oversaw the company’s global marketing strategy and execution. She had also worked for 10 years at John Deere Power Systems where she led integrated marketing campaigns.