Integrated marketing communications is an approach to planning ... according to the American Association of Advertising Agencies' definition. In the traditional approach to marketing ...

More than a decade after its inception as a concept of marketing communications, Integrated Marketing Communications (IMC) is still subject to varying terminology, bearing names such as 'new ...

Ok, so I've made an appointment to see if I am indeed addicted to integrated marketing communications - will keep you up to date on that front. But, in the meantime, I want to hear from you.

I just may be the world's biggest integrated marketing communications proponent. For years I have preached the need and importance for delivering an integrated message to consumers across all ...

Deighton, J. A. "The Concept of Integrated Marketing Communications." In The Advertising Business: Operations, Creativity, Media Planning, Integrated Communications ...

Deighton, John. "Integrated Marketing Communications in Practice." Chap. 33 in The Advertising Business: Operations, Creativity, Media Planning, Integrated ...