Integrated marketing communication (IMC) combines different media to improve the results of marketing campaigns. As MMC Learning describes it, each promotional tool should work in harmony with the ...

A comprehensive integrated marketing communications plan will state specific objectives. For example, an objective of the marketing campaign might be to increase awareness by 25 percent.

I just may be the world's biggest integrated marketing communications proponent ... Over the past few weeks I have seen two different examples to help augment and justify my preoccupation and ...

You believe in the power of brand development and marketing communications ... will establish why integrated communications should not be considered an option, but an imperative. Through ...