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Deighton, J. A. "The Concept of Integrated Marketing Communications." In The Advertising Business: Operations, Creativity, Media Planning, Integrated Communications ...
New advertising,' 'orchestration,' 'whole egg,' 'seamless communication,' 'integrated marketing communications' - a number ... such as advertising and sales promotion, than others such as advertising ...
Daily Independent on MSN6d
Aleobua Advocates For All-Inclusive IMC Campaign For Nigeria’s Insurance SectorA seasoned integrated marketing communications (IMC) expert and the Founder of Modion Communications, Odion Aleobua,has emphasised the need for a robust Integrated Marketing Communications (IMC) ...
After years of collaboration and success on joint projects, Scatena Daniels Communications and cThru Media are launching a ...
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