MarTech on MSN3d
Why marketing engagement metrics actually do matter
With customer journeys more complex than ever, engagement metrics provide the insights you need to nurture leads and stay ...
Forbes7mon
Your Marketing Metrics Are Misleading You—And It’s About To Get Worse
Looking at items like P&L statements, net revenue reports, results from incrementality testing, and a host of traditional marketing metrics. The goal is to get a much more accurate, complete ...