Bag charm enthusiasts, assemble. Hydro Flask — a water bottle brand founded in 2009, which peaked during the colloquial “VSCO girl era” years back but continues to hold the public’s attention with on-trend colorways and sustainability efforts — just released its tiniest bottle yet,

Hydro Flask's new Micro Hydro has a mini size but is packed with big water bottle features to keep your drink hot or cold for hours. Here's when to grab this pocket-sized drop.