We visited their factory in Manchester to see how Jaffa Cakes are made. McVitie's produces 2 billion Jaffa Cakes every year from the Stockport factory. Jaffa Cakes have been produced since 1927 ...

The number of Jaffa Cakes has been cut from 12 to 10 in the latest example of packaged food "shrinkflation". The packs weigh 122 grams rather than 150 grams, but McVitie's has cut the recommended ...

Brand new Jaffa Cakes are soon to be released READ MORE: McVities delights fans by bringing back fan favourite biscuit for the first time in 18 years Fans of Jaffa Cakes will now be able enjoy a ...

Jaffa Cakes are known for being rather controversial ... So many questions – and we feel like McVities has raised many more by launching a divisive new product. Around 90 years after launching ...

This paper is about how investment in brand building through advertising can create a premium brand that is resilient to competition from own label and as a consequence create long term value for ...

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To receive full access to Campaign's content including: Unrestricted access to all The Information and The Knowledge content Access to Campaign's in-depth features and coveted reports including ...

With the London Olympics in full swing, we’ve been enjoying one London designer’s Jaffa Cake tribute to all things British. Challenged by McVitie’s to produce some British themed creations ...

McVitie's brands include Digestives, Rich Tea, Club, Penguin, Jaffa Cake and Hobnobs McVitie's biscuit brands each day accompany many millions of cups of tea, growing out of an Edinburgh shop 190 ...

We visited McVitie's factory in Stockport, Manchester. We saw the process of how Chocolate Caramel Digestives are made. Other products made at the factory include Penguin bars and Jaffa Cakes.

The campaign cost McVitie’s £1million to make and it's the first Christmas advert in 30 years for the brand, who have been baking biscuits from Chocolate Digestives to Jaffa Cakes since 1830.