After an ambitious switch to a new logo and a bold yet strange advertising pitch, the new Jaguar may be having second thoughts.

Recent comments from a head marketing director at Jaguar are now drawing attention ... intense backlash this week after ...

The “strikethrough” is a 16 bar geometric grid to be the background of the new car logos and the “device mark” is the new appearance of the Jaguar name ... to go head to head with some ...