The gold-colored Jaguar letters, designed with a custom font, are spaced out and in lowercase, except for “G” and “U,” which the company says demonstrates the “unexpected by seamlessly ...

But behind the scenes, not everyone was on board. According to a leaked letter first reported on by CarScoops, even Jaguar's own design team voiced strong objections to the approach, raising ...

Jaguar’s controversial rebranding program created waves inside the company as well as out, a report says. A leaked letter reveals Jag’s internal design team was frustrated about a decision to ...