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Japanese tennis star Naomi Osaka unveiled her upcoming Nike tennis shoes for the hard court stretch of the WTA season.
Asapon, the Japanese Nike designer responsible for the 2025 Ekiden Collection, took a journey similar to Smith’s when working on the shoes. It began with a visit to Tokyo.
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Nike Offers Latest Take on Iconic Backpack Worn by Elementary Schoolchildren in Japan: The "randoseru" is an essential part of early school life in Japan.
To mark Nike's 50th anniversary, we look at the brand's journey from back-of-a-van to global behemoth, and how its technical innovation and cultural influence have shaped the running world ...