Discover the differences between South Korean and Japanese beauty routines to find the best fit for Indian skin types and ...

Almost all of the serums, face masks and creams sold at Senti Senti, a Brooklyn skincare store, are imported from South Korea ...

At a large cosmetics store near Seoul’s Seongsu Station on the afternoon of April 14, Japanese was heard more often than Korean. When a Japanese tourist approached the counter to pay, a staff member ...

South Korean makeup and skincare brands may have dethroned France as Japan’s top cosmetics importer for the first time in 2022, but they have only continued to evolve and climb in popularity since.