I have been researching, writing and reimagining soft power as a core leadership skill for our new realities. I sat down with ...

Three and half decades after Joseph Nye, a professor at Harvard University, introduced the concept of soft power in Bound to Lead: The Changing Nature of American Power, the picture is changing. A new ...

China’s recent successes in tech and entertainment have proven to the world that its creativity and innovation can keep pace ...

That asset is soft power. The concept was developed at the end of the Cold War by the international-relations scholar Joseph ...

Trump administration failed to understand that successful communication requires credibility and that a broadcaster with ...

The phrase soft power was coined by a professor at Harvard University, Joseph S. Nye Jr., in 1990. It refers to the ability of nations to influence other countries in pursuit of their interests ...

Global affairs expert Joseph Nye shares his assessments of what ... He discusses China's soft-power challenges, its economic ...