The "Kentucky Fried Comeback" aims to reassert KFC's position in the highly competitive fast food chicken market.

The restaurant said its plan "Kentucky Fried Comeback" will put KFC "back on top" as America’s No. 1 chicken chain.

Facing competition from both established brands and upstarts like Dave's Hot Chicken, the Yum Brands-owned chain is leaning into its origin story.

A new fried chicken-flavored toothpaste "inspired by all of KFC's 11 herbs and spices" has already sold out. The toothpaste claims to have "long-lasting oral health benefits." ...