Kate Spade, after all, rewrote accessory history with the square-shaped nylon Sam bag's debut in 1993. Decades after Gwyneth Paltrow and the Olsen twins were among its earliest '90s-era adopters, 2025 stars like Nicola Coughlan, Gabrielle Union, and Ayo Edebiri are still toting the Sam bag in earnest.

When the Target x Kate Spade collaboration hits shelves on April 12 after two years in the making, lunge for the bags first. There will be a lot of brightly-colored pieces to sift through—more than 300,

Some brands are so iconic that it’s easy to forget exactly how they became the household names they are today. Take Kate Spade New York, for example. We all know the Manhattan-based brand has long been loved for its effortless,