For the last 18 years, the Sacramento Kings have been defined by a royal purple, black and silver identity, featuring a multifaceted logo comprised of two elongated lances behind a centered crown ...

The Kings head into the summer a near billion-dollar enterprise, boasting a value of $925 million. As for the jerseys, we will have to wait to see what they feature with the new logo.

The Kings time-tested primary logo returns to its center-court position in a much more prominent role than before. “It's quite large, approximately 20-feet by 23-feet,” explained Brijs.

The logo is certainly a fresher take on the Kings' visual assets, but it pays homage to several of the team's past logos, including their last Cincinnati Royals logo, which was only used in the.

Zach Lowe of Grantland released his ranking for best logos across the NBA Monday, leaving Sacramento in the dust in terms of their look. Out of the 30 teams, the Sacramento Kings were placed 24th ...

Hopefully the Sacramento Kings don't change their logo again anytime soon. After unveiling a new set of logos, the team said that it will pay for a limited number of people to get tattoos of the ...

A Sacramento Kings fan is a man of his word. A fan had posted on X that if DeMar DeRozan went to the Kings, then he would get the player’s name and the team’s logo tattooed on his arm. The ...

The logo change coincides with the Kings' opening a new arena in downtown Sacramento. Dubbed the Golden 1 Center, the $500 million development is scheduled to be ready for the start of the 2016-17 ...