All of this requires collaborative KOL engagement plans which should take into account not just their scientific communication objectives, but also the needs and requirements of the KOLs themselves.

But to get from this point to actually achieving your medical objectives and making important decisions with regards to KOL & HCP engagement, it will require a whole load of additional insights ...

Through these activities Red Ant has built a quality engaged audience via Weibo and Key Opinion Leader (KOL) activation ... ‘best reasons for wearing sunglasses in winter’, increased engagement. -We ...