So, when Korean Air invited me to the unveiling of their new corporate identity in Seoul, I begged my editor for the chance to go and hear more about what goes into an airline updating its livery.

Korean Air has launched a new corporate branding – including updating its logo for the first time since 1984 – as it works towards integrating with rival-turned-subsidiary Asiana Airlines.

Korean Air unveiled a new corporate logo and aircraft ... taegeuk symbol at a press event in Seoul Tuesday, the airline’s first design change since 1984. The carrier is also making major changes ...