News

In short: the LOL Surprise! Dolls are expected to be one of this season's must-have toys, and they're sure to sell out fast as a result.ET Style is here to help cure your holiday shopping woes ...
Retail sales of the LOL Surprise franchise, which also includes revenue from licensed products, topped $4 billion last year and are expected to expand to $5 billion in 2019.
LOL Surprise dolls have become the hottest toy this holiday season, earning a spot on multiple best-seller lists. "LOL is the biggest thing that we have ever done," says Isaac Larian, CEO of MGA ...