The fires in Los Angeles at the start of 2025 highlight the importance of multiplatform audience strategies for local media.

The availability of local TV news on digital platforms provided horrific yet compelling images of destruction to a global audience well beyond Los Angeles. Stations saw viewership double and ...

By Alex Weprin Media & Business Writer One of the fires burning its way through Los Angeles is threatening to take a number of TV and radio stations off the air. The Eaton Fire, which ravaged ...

LOS ANGELES, CA, UNITED STATES ... By utilizing The Weather Channel’s advanced technology, local stations will provide quicker, more efficient updates while enhancing the viewer experience.

At around 5 p.m. Friday, Jan. 10, Altice USA, the parent company of Optimum, blacked out coverage for over 60 channels across the country owned by Nexstar Media Group, including WPIX local news ...

But many of the images those outlets use come from local stations. CNN took live shots from KABC, KCAL and Spectrum News Los Angeles. NewsNation, the cable network owned by Nexstar Media Group, ...