The fires in Los Angeles at the start of 2025 highlight the importance of multiplatform audience strategies for local media.
The availability of local TV news on digital platforms provided horrific yet compelling images of destruction to a global audience well beyond Los Angeles. Stations saw viewership double and ...
Los Angeles’ local TV stations saw a tremendous spike in news viewership last Tuesday, Jan. 7, as the city first came under siege from fierce Santa Ana winds, leading to the devastating fires in ...
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