Lacoste revealed its new global ambassador, Taylor Zakhar Perez, on January 22, 2025. Perez made his breakout appearance in Kissing Booth 2 and Kissing Booth 3. The actor has gone on to model for ...

Shot in Paris’ 18th arrondissement, Perez’s Lacoste campaign was styled by Jason Bolden, who has long worked with the actor, and has also been working his red carpet magic for Nicole Kidman ...

"Daniil's input was instrumental for the project's development," Aidan Bailey, Lacoste product developer, tells me, "we took on board his feedback from the 21 model to evolve the design ...