The project boasts 20,000 procedurally generated 3D characters that are tradeable ... but the traction of the Larva Labs team whose pixel portrait CryptoPunks project has netted more than $550 ...

The character’s value is determined by the rarity of its features. Larva Labs released 9,000 Punks for free to any Ethereum user willing to claim them, while keeping 1,000 for themselves.